Our Mission

PlayYield School was founded on the principle that game monetization approaches can be developed with player experience in mind. We focus on teaching ethical, data-informed strategies that aim for sustainable revenue while considering player satisfaction and engagement.

Our training programs combine theoretical knowledge with practical implementation approaches, providing developers with frameworks they can adapt to their games. From indie studios to established publishers, we work with teams of all sizes on casual game monetization education.

Team collaboration in game development

Industry-Leading Expertise

Industry Experience

Our instructors have experience working on various monetization projects across different game types and markets.

Data-Driven Approach

Training approaches are informed by analytics and A/B testing examples from various game projects.

Ethical Focus

We emphasize player satisfaction and long-term sustainability considerations in monetization planning.

Unlike generic business courses, PlayYield School focuses exclusively on the unique aspects of casual and hybrid casual game monetization. Our instructors are industry professionals with experience in various monetization projects.

We emphasize practical strategies informed by analytics and case studies. The techniques we cover have been implemented in various games with different outcomes and learnings.

Comprehensive Learning Framework

Online learning and mentorship session

We combine multiple learning formats to accommodate different learning styles and schedules. Self-paced modules provide flexibility, while cohort workshops foster collaboration and peer learning. Mentor feedback provides personalized guidance, and our case study library offers real-world examples from various implementations.

Our data-informed methodology means recommendations come with supporting analytics examples, A/B test case studies, and relevant KPIs. We focus on teaching measurement approaches and optimization frameworks for monetization strategies.

Success Through Partnership

Personalized Mentorship

Work directly with industry professionals who have experience with various game projects and monetization approaches.

Real-World Case Studies

Study actual game launches with detailed breakdowns of various monetization strategies and their outcomes.

Community Network

Connect with fellow developers, share experiences, and build lasting professional relationships.