PlayYield School

Learn Casual Game Monetization

Explore practical strategies for ethical IAP, ads, pricing, and live ops. Develop your understanding of casual game monetization through data-driven training approaches.

What We Offer

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Self-Paced Modules

Training materials covering various aspects of casual game monetization that you can study at your own pace.

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Cohort Workshops

Interactive group sessions with industry professionals and peer learning opportunities.

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Mentor Feedback

Guidance from experienced monetization professionals based on your specific questions and projects.

Core Training Areas

💰 IAP Strategy & Design

Study in-app purchase systems, pricing psychology, and ethical monetization practices focused on player experience.

📊 Analytics & KPIs

Learn to track and analyze key metrics related to revenue and player retention in casual games.

📱 Ad Integration

Explore rewarded videos, interstitials, and banner ads with focus on gameplay integration approaches.

🔬 A/B Testing Lab

Learn to design, execute, and interpret experiments for monetization optimization in casual games.

Choose Your Learning Path

Online learning environment

Starter Course

$299
  • Monetization Fundamentals
  • Basic IAP Implementation
  • Ad Integration Basics
  • 6 Hours of Content

Enterprise Package

$2,499
  • Team Training (up to 10)
  • Custom Workshops
  • Direct Consultation
  • Templates & Tools
  • Priority Support

Membership Access

$49/mo
  • Monthly Templates
  • Calculator Tools
  • Community Access
  • Regular Updates

Why PlayYield School?

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Industry Expertise

Learn from professionals with experience in game monetization across various successful projects.

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Data-First Approach

Training approaches are informed by analytics and case studies from various game projects.

Practical Implementation

Focus on practical strategies and implementation approaches for casual game monetization.

Success Stories

Professional development and learning

"PlayYield School helped us develop a more structured approach to monetization. The training materials provided valuable insights for our team."

Sarah Chen

Sarah Chen

Lead Designer, GameStudio Inc.

"The practical tools and templates provided helpful frameworks for our monetization planning. The structured approach was beneficial for our team."

Mike Rodriguez

Mike Rodriguez

Product Manager, Indie Games Co.

Tools & Resources

📊 Revenue Calculator

Calculator tool to help estimate potential scenarios based on player base and monetization parameters.

Analytics dashboard

📋 Strategy Templates

Framework templates for planning IAP systems and ad placement strategies in casual games.

Strategy planning templates

Learn Game Analytics

Understanding Data in Games

Learn about key metrics commonly tracked in casual game monetization:

  • ARPU (Average Revenue Per User)
  • Conversion Rates & Funnel Analysis
  • Retention Cohorts
  • LTV (Lifetime Value) Modeling
  • Churn Prediction & Prevention
Game analytics dashboard

Get In Touch

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Email

Contact via form

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Phone

Request callback